David Dworin Online

The Longtail Requires Hits

January 11, 2007 4:38 am

The reason I get so annoyed when people misread The Long Tail to think that I’m arguing that hits are dead is that the canonical powerlaw that defines the Long Tail requires hits. That curve is the shape of radical inequality, where a few things sell a lot and a lot of things sell a little. The right side of the curve–the long tail–can’t exist without the left side of the curve–the short head–which is made up of hits.

Chris Anderson talking about the difference between hits and blockbusters.  He’s right - most people do interpret The Long Tail, which I can imagine must be extremely frustrating.

No Responses to “The Longtail Requires Hits”

Care to comment?

Subscribe