Chris Anderson’s Long Tail Blog takes a look at how Anheuser-Busch is expanding into niche brands:

Earlier this month I got in touch with Anheuser-Busch to hear from the Clydesdale’s mouth why the shift from hits to niches was coming to suds, too. I mean, I get how the Internet lowers the costs of distribution in many markets to allow for more choice (the “infinite shelf space” effect), but how does that apply to real bottles on real shelves?

Categories: Business and Economics, Distribution, Information Economics, Marketing, Strategy