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Wow, talk about feeling good about helping rather than actually helping. Some data on Bono’s Red Campaign:
- Total spent on making Bono more famous = $100million.
- Total spent on drugs for Africans = $18million.
How self serving is it that celebrities would rather spend millions of dollars promoting how much they than make the large scale donations or encourage the structural reforms that can make an impact?
Categories: Marketing, Philanthropy
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