David Dworin Online

Phones Increasingly Unwired

May 15, 2007 11:28 am

Data from the latest National Health Interview Survey suggests that the land line is becoming a thing of the past. Yahoo news has a summary:

One in four people aged 18 to 24 had only cell phones, as did 29 percent of those aged 25 to 29, the study showed. The percentages declined with age after that, with 2 percent of those 65 or over having only cell phones.

The group most likely to have only a cell phone are young people with low incomes. Studies on the subject still conclude that the cell-only population isn’t large enough to skew broad polls, but it certainly has an affect on segmentation, especially towards these target groups.

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