It used to be macho to go for it on the 4th down, now it’s what scientists tell you to do:

You don’t have to be particularly interested in sports to find Romer’s conclusion intriguing: His hunch about human behavior in general was that although people say they have a certain goal and are willing to do everything they can to achieve it, their actual behavior regularly departs from the optimal path to reach that goal.

From this Washington Post article.

Categories: Behavioral Economics, Business and Economics, Strategy