According to the scientists at Predictably Irrational:

Finally, we wondered how less attractive individuals rationalized to themselves, their selection of less attractive others. Using a speed-dating study we found that more attractive people placed more weight on physical attractiveness in selecting their dates, while less attractive people placed more weight on other qualities e.g. sense of humor. Much like the famous line from Crosby, Stills, Nash, and Young, people find a way to love the ones they can be with.

My takeaway - ugly people have the same definition of attractive as hot people. They know they can’t get hot people, so they value hotness less, and therefore say they care about personality more. In other words, people care about personality because they have to, or at least because they think they have to.

Categories: Behavioral Economics, Dating, Information Asymmetries, Matching Mechanisms